| Seat S.A. - IAA Frankfurt 2005 Focus on the essential.
Seat presented its stars, the current and future vehicle models, in a stand area of some 3,000 m². The lighting of the vehicles places the greatest demands on the light technology and the individual light design. The optimum is required from every perspective; plays on light and shadow must be produced and matched sensitively. The technology and in particular the extensive trussing was to remain in the background to increase the viewers’ concentration on the models. We produced an impressive light concept in this case which more than fulfilled all demands. For example black trussing was used over and above the actual light design. The meticulous project and set-up planning in coordination with the customer ensured smooth implementation and created the important space for the sensitive lighting of all the vehicles as early as one week prior to the start of the trade fair.
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